“三链对接,双元协同,多方共享”的产教融合育人平台的搭建与实践

针对目前职业教育产教融合综合指数不高、学生硬核实力与实际岗位脱节、教师四大职能与行业企业实践脱节以及育人目标与产业需求存在“隐形壁垒”等问题,对接产业链、人才链和创新链,校企双方从专业组建、基地建设、课程开发、技术创新、团队打造、人才培养等方面协同共建,构建了多方共享的产教融合育人平台,打造产教融合型的命运共同体。     

平台经济视阈下社会责任消费行为意向驱动因素研究

平台经济的快速发展使得平台型社会责任消费问题日益被关注。立足平台经济情境下社会责任消费行为的“利他”属性，基于弱关系理论和消费者—企业认同理论，从社会互动视角对计划行为理论进行重塑,在问卷调查基础上通过统计分析方法研究社会责任消费行为意向驱动因素。实证显示：行为态度、社会规范、感知行为控制及平台企业社会责任认同对社会责任消费行为意向的生态消费、善因消费和诚信消费三个维度均有不同程度的正向影响，其中社会规范是最大的影响变量；行为态度在社会规范、感知行为控制、平台企业社会责任认同与社会责任消费行为意向之间起中介作用。修正后的计划行为理论实现了个人与社会、理性逻辑和情感逻辑的有机统一，能对平台经济视阈下社会责任消费行为意向进行有效的解释与预测,从而为平台社会责任生态化治理提供一定启示。     

Key drivers of passengers' overall satisfaction at klia2 terminal

The purpose of this study is to examine the airport service quality dimensions based on the ASQ survey and investigate the best predictor for overall satisfaction. The context of this study is the klia2 terminal passengers, which are predominantly users of the low-cost carriers at Kuala Lumpur International Airport. Secondary data obtained from the airport operator on the 2016 ASQ survey for the klia2 terminal was analysed using the PLS-SEM method. The grouping and impact of the thirty-three service quality elements from the ASQ survey were tested against the overall satisfaction element. The findings indicated that twenty-two out of the thirty-three elements were valid measures for the klia2 terminal users which forms the eight dimensions i.e. access, airport environment, airport facilities, arrival services, check-in, finding your way, passport and security. Airport environment was found as the best predictor in determining passengers’ overall satisfaction at klia2 terminal and should be given particular focus by the airport operator for continuous improvements.     

Extending variety seeking to multi-sided platforms: Impact of new retailer listing

This study uses theories of variety seeking to examine how a new retailer listing on a multi-sided platform (MSP) affects consumer buying behavior. Using a unique dataset from an online MSP, we evaluate changes in purchase frequency with individual retailers after a new one is listed. Contrary to expectations, the results indicate that consumers increase their purchase frequency at existing retailers. Moreover, compared to consistency seekers, variety-seeking consumers show a higher positive effect as they buy even more. This result is observed for retailers in both competing and non-competing product categories. Finally, we discuss the theoretical contributions and implications for MSPs and retailers.     

陕西省农地经营权流转服务体系建设浅析

2011年《陕西省人民政府关于促进农村土地承包经营权流转的指导意见》发布以来,陕西省农地经营权流转发展迅速,农业生产效益得到明显提高;但仍存在土地产权不明晰、农地经营权流转市场不成熟、农地经营权流转法律法规不健全等问题,严重限制农地经营权流转的速度与范围。文章采取实地查勘、问卷调查、走访农户、搜集数据及逻辑分析等方法,针对陕西省农地经营权流转的现状、问题、成因进行实地调研,并提出加强陕西省农地经营权流转服务体系建设的合理化建议:(1)通过土地确权、规范农地经营权流转流程,提高农地经营权流转效率;(2)通过发展现代农业电商平台、保险、智库、创客空间,提高农业收益。     

A study on the importance of airline selection attributes by airline type: An emphasis on the difference of opinion in between Korean and overseas aviation experts

The main purpose of this research is to understand the relative importance of airline selection attributes that are considered important by passengers when selecting an airline. Specifically, we analyzed how the attribute selections differed based on airline types, a Full Service Carrier (FSC) and a Low Cost Carrier (LCC). For this purpose, a Delphi analysis was performed with 34 Korean aviation experts and 32 overseas aviation experts as the target sample groups. Statistical tests including Mann-Whitney U Test and Wilcoxon Signed Rank Test, were used to analyze the selection attributes. In the case of FSCs, safety, flight schedule, cabin interior, and fast check-in processes were considered to be important selection attributes whereas for LCCs, air fare level, flight safety, the convenience of air ticket purchasing procedures, and additional charges were considered to be the important selection attributes. Additionally, there was a difference in the importance of airline selection attributes depending on whether it was a Korean or overseas aviation market. The result of these findings may be utilized as basic data in establishing a marketing strategy for an airline company to attract more passengers.     

网络社区环境下企业营销分析

网络社区环境下企业营销存在的问题是暴力营销帖、营销信息遭质疑、即时沟通有待提高。为有效解决这些问题,企业应实施话题营销策略,提高企业的社区关注度,增加用户对企业的认知度;通过意见领袖评价企业产品的质量特性以及不同产品间的优缺点,对用户消费行为发挥导向作用;配备专门的社区营销人员,及时对社区舆论进行引导,传播产品信息,引导用户的消费观;企业应借助或建立恰当的广告平台,在不同的社区内投放不同的广告,创建新型的广告模式,从而有效提升企业营销效果。     

IOS移动平台互动绘本的设计

绘本随着计算机软硬件的发展和无线网络技术的进步，正由纸质图书形式向数字化屏式过渡，其自身可以根据故事的画面与技术手段相结合，从而产生新的绘本形态---互动绘本。在这种应用背景的推动下，指出纸质绘本的优缺点，调查分析IOS移动平台互动绘本发展的前景与优势，从研究互动绘本的设计特征着手，探讨互动绘本设计在数字技术支撑下的设计要素与设计方法，可对互动绘本的设计与发展有所借鉴，并实现其艺术价值与市场应用价值。     

Antecedents of mobile payment loyalty: An extended perspective of perceived value and information system success model

Drawing on the information system success model and perceived value theory, we develop a research model to examine factors that may affect user satisfaction and loyalty of mobile payment platforms. Empirical data was collected from users using Alipay and WeChat Pay in China, and a total of 410 valid responses were gathered for data analysis. The results show that the multi-dimensional formative perceived value including benefits and sacrifice is important determinant of mobile payment user satisfaction and loyalty. The three benefit dimensions of functional value, experiential value and social value are more important value components than the two sacrifice dimensions of risk and cost, and experiential value is the dominant component of mobile payment users' value perception. As for the antecedents of perceived value, system quality and service quality mainly affect perceived benefits, while information quality has a greater impact on risk. The research results provide the contribution of specific value dimensions to users' perceived value and the impact of quality characteristics on specific perceived value for mobile payment platform providers, thus helping them to adopt effective strategies to strengthen market competitiveness and retain existing users.     

学生创新实践平台的构建与探索

近年来,高职学生的专业能力获得了很大的提高,但是高职学生的整体素质仍有不少弱点,集中表现在缺乏创新意识,以及缺乏主动学习的能力。本文构建了一个自动化专业学生创新实践平台,通过学生的培训、交流、参加技能竞赛、实验室设备维修等活动,实现学生创新能力的培养,取得了不错的成果。